Tractor Supply’s Kris Bybee on middle-American finance, the explosion in rural lifestyle brands and the happiness of “Chick Days”

About this Episode

The post pandemic economy has reset the playbook for many financial executives and industries, but one company that seemed to have thrived in the crisis is Nashville-based Tractor Supply Company. With stores throughout the US and a focus on rural America, Tractor Supply has grown by double digits in terms of sales and new customers.

As part of Financial Executive Weekly’s continuing series on finance in middle America, we speak with Kris Bybee, Vice President of Finance at Tractor Supply Company, how they have managed their explosive growth, the challenges of recruiting finance talent outside of coastal cities and what you can learn from America's love of chickens.