Justin Croft

Justin brings a broad range of business and technical experience to QueBIT, and has been very successful with aligning predictive analytics with corporate strategy to create business value. He has worked in multiple industries with deep skills across the Marketing, Finance, and IT functions.

His work has predominately focused on customer analytics, with an emphasis on creating a strong business case for analytics and then providing a rapid ROI. The advanced analytics teams he has built have been recognized for their results by Information Week, the Association of National Advertisers, and IBM, amongst others. Justin is a frequent speaker and panelist on advanced analytics, and his writings have been published by the Journal of Marketing Analytics and the American Statistical Association.

Justin possesses both an MBA and BBA from The University of Mississippi. He resides in Jackson, Mississippi with his wife and three children.