Why CFOs Can't Just Layer AI on Broken Processes – with CohnReznick

About this Episode

What if the biggest AI challenge for CFOs is not the technology itself, but the culture and processes required to use it well? In this episode, host Heather Cole sits down with Jennifer Witts (Partner) and Kyle Vroegh (Director) of CohnReznick's Client Advisory Services Practice to unpack what separates financial leaders seeing real AI results from those spinning their wheels. They cover where CFOs should start with AI adoption, why layering automation on broken processes backfires, how to build a psychologically safe culture around experimentation, what governance and security questions to ask when evaluating outside firms, and how the role of the financial executive is shifting toward advisory and strategic work. Whether you are excited, overwhelmed, or somewhere in between, this episode offers a practical, no-hype path forward – one bite-sized use case at a time.